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By: Shannon Herod

KLTA 06: What is KLT Authority?

About This Episode

In today’s episode, we lay out what KLT Authority is and how you use it to grow your business. In reality, it is nothing new and relies on an age-old adage that we all know.

KLT stands to Know, Like, and Trust. I am sure you have heard it before. People do business with people they know, like, and trust. Building that KLT Authority has never been easier. Introducing yourself and your business to large amounts of people was once time-consuming and had to be done mostly in person. Using advertising was expensive and out of reach for most small businesses.

With the advent of social media, you can now easily introduce yourself and your business to an almost infinite amount of people and it can be done for almost nothing.

In a nutshell that is what KLT Authority is all about. Introducing yourself and your business to as many people as possible and building trust and authority at the same time.